International trading company exporting Ethiopian agricultural products including coffee and sesame seeds to global markets.
CANWIN Trading, established in 2022 under SMART Management Services, engages in international trade by exporting Ethiopian cash crops, oil seeds, and fresh fruits—particularly coffee and sesame seeds.
The name CANWIN symbolizes the Ethiopian export market's struggle: "a candle in the wind—under constant pressure but fighting to stay bright." The company aims to alleviate this struggle by working with local small-scale farmers and cooperative farms to improve product quality and establish proper marketing channels and logistics for international markets.
Beyond enhancing Ethiopia's export profile, CANWIN aims to increase foreign currency earnings by exporting premium products at competitive prices. The company has begun implementing its plans while continuing to research product diversification and market expansion opportunities.
To enhance Ethiopia's export capabilities by sourcing premium agricultural products and connecting them to international markets while supporting local farmers.
To become Ethiopia's leading export company, known for quality products and sustainable partnerships with local agricultural communities.
